At Symphony, we are focussed on delivering robust and sustainable financial performance in both the near and the long term.
The next chapter in our growth is being founded on our 'ICE' strategy:
Innovate to deliver breakthrough air cooling solutions
- Focussing on design innovation to evolve air coolers for aspirational consumer & enterprise needs worldwide
- Making constant innovation a norm to sharpen our competitive edge
Communicate to build brand equity
- Communicating our brand values and continuously building on our strengths
- Implementing a highly focussed marketing-led consumer engagement strategy showcasing product innovation and green initiatives to inspire brand loyalty
Expand our global leadership position
- Capitalizing on global markets by leveraging our asset-light manufacturing model and optimizing our distribution strategy in each region
- Introducing locally relevant products using global capabilities
Our experienced global leadership is implementing these three strategic initiatives across Symphony's worldwide operations.