Home > About Us > Strategy

At Symphony, we are focussed on delivering robust and sustainable financial performance in both the near and the long term.

The next chapter in our growth is being founded on our 'ICE' strategy:

Innovate to deliver breakthrough air cooling solutions
  • Focussing on design innovation to evolve air coolers for aspirational consumer & enterprise needs worldwide
  • Making constant innovation a norm to sharpen our competitive edge
Communicate to build brand equity
  • Communicating our brand values and continuously building on our strengths
  • Implementing a highly focussed marketing-led consumer engagement strategy showcasing product innovation and green initiatives to inspire brand loyalty
Expand our global leadership position
  • Capitalizing on global markets by leveraging our asset-light manufacturing model and optimizing our distribution strategy in each region
  • Introducing locally relevant products using global capabilities

Our experienced global leadership is implementing these three strategic initiatives across Symphony's worldwide operations.

Products & Solutions

Coolers designed to meet the requirements of every cooling need - a quite home, busy office or busting factory.

Innovation

Our constant pursuit towards better cooling has resulted in technologically advanced air coolers.

Coolopedia

The encyclopedia of air cooling resources, research papers and tools.